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Big weekend for color
"The research that we have done and what we hear from Asheville small businesses is that the people who came for Moogfest and will come for Mountain Oasis are very active supporters of what (Asheville businesses) do," Capps says. "The audience tends to be well educated, has discretionary income and is passionate about quality of life, from great food to unique shopping experiences."
Thousands of people are expected to hit Asheville for a big weekend beginning this Friday, and it's not Adidas Neo Shoes White
"I think the city is as much a draw as the festival itself. Asheville is a headliner," says Mike Rangel, co owner of Asheville Pizza and Brewing (which is producing Electric Pale Ale as the official beer for the event) and of the new downtown space The Millroom. "There are very few cities that could support a fest like this inside their cities."
just the annual October display of colorful Adidas Originals Discount Shoes
The new festival, which features some 50 musical acts performing in nine locations beginning Friday and concluding Sunday, is designed to encourage visitors to explore the region and All Black Adidas Originals Shoes all that is has to offer during the day before heading into concert venues for three evenings worth of musical entertainment.
Although the Asheville Convention and Visitors Bureau does not break down the numbers to determine the impact of individual events in the city, officials from the group say that music festivals such as Mountain Oasis and its predecessor are an asset that infuses money into the local economy.
fall foliage luring them to Western North Carolina; it's also the sound of music, as the inaugural Mountain Oasis Electronic Music Summit gets under way.
While those particular acts may not necessarily resonate with everyone, the estimated 8,000 people expected to visit downtown each day of the festival definitely represent music to the ears of the local business community.
With all the folks visiting Western North Carolina for what is shaping up to be peak weekend for fall color or for what is shaping up to be a unique weekend of electronic music, the hills will be alive, indeed.
Mountain Oasis shares DNA with the city's popular Moogfest, an aural smorgasbord named in honor of electronic music pioneer Bob Moog being reconfigured next year to focus more on science and technology and less on the music produced by that science and technology. Cellular Center, Thomas Wolfe Auditorium, the Orange Peel, Asheville Music Hall, Emerald Lounge, Lexington Avenue Brewery, the Apothecary, the Mill Room and Diana Wortham Theatre.
Organizer Capps agrees. "One of the things that makes Mountain Oasis special is that it happens in Asheville. The city really does become an integrated part of the festival experience. We hope to highlight the things that we love about Asheville where to go hiking, sharing our favorite restaurants," he says.
In fact, some area business owners say that Asheville itself because of its funky vibe and emphasis on culture has as much to do with the success of festivals such as Moogfest and the anticipated success of Mountain Oasis as the diverse musical acts that perform.
"Weekends in October are generally some of the busiest of the year. The past iteration of Mountain Oasis has always brought some great energy into downtown and injects a sense of fun," says Marla Tambellini, the bureau's deputy director. Entertainment, organizer of Mountain Oasis, says about 70 percent of festival attendees are coming from out of town, including some making the trip from as far away as Europe and Japan. And those visitors will be spending money on more than the cost of attending the shows. They'll also be taking advantage of Asheville's myriad of restaurants, microbreweries, arts and crafts shops, lodging accommodations and other businesses and Adidas Originals White Smoke Shoes
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