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An events center in Sioux Falls would generate $975,000 to $1.87 million a year from naming rights, luxury suites and other sponsorships, a study of the market has found.

Councilor Jim Entenman asked how long it typically takes to sell and whether naming rights could be lined up before a building opens in 2014. Gallagher said it usually takes 12 to 18 months to sell the naming rights to a building. If you sell the rights two years before a facility opens, for example, the company buying them gets two years of free advertising. Adidas Originals Shoes On Discount

Adidas Originals Shoes On Discount

Mayor Mike Huether heralded the study as evidence that an operating subsidy for a facility could be reduced or eliminated.

Gallagher said he has sold more than $500 million in naming rights deals in a course of 17 years.

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If a naming rights deal were for 20 years, the facility would garner $26.2 million to $48.3 million during that period, according to the study, which was discussed during Monday's City Council informational meeting. Myles Gallagher, president of The Superlative Group, called those numbers a "conservative" estimate of what a new events center would generate in private financing.

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"I think, again, the point I was trying to make with the council is that the expense side of the equation is only one Adidas Primeknit Tubular Black

Huether said.

"We represent the taxpayers," he said. "That's our credo."

Adidas Originals Shoes On Discount

Adidas Originals Shoes On Discount

Based out of Cleveland, The Superlative Group is an international firm that specializes in selling naming rights and other parts of public buildings.

Adidas Originals Shoes On Discount

"We think it's lucrative," he said of the Sioux Falls market and its potential to attract private dollars. "We know there's revenue in a new facility."

public vote, Huether added.

City councilors voted last month to spend $65,000 to study the potential for naming rights and other sponsorships at a new events center, as well as at the Sioux Falls Convention Center and Arena. The Superlative Group has not been retained to actually solicit private dollars, but that could change if the city moves forward with an events center.

Voters will want assurances that the private sector also is contributing for the project to succeed when it comes to a Adidas Los Angeles Navy Mint

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The name of the building would be the biggest item. But there also are opportunities to generate revenue through luxury suites, club seats, signage on concourses and entry ways, scoreboard signage and beverage rights.

half of it," Adidas Los Angeles Edition

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Big money in events center naming

Adidas Originals Shoes On Discount

Adidas Originals Shoes On Discount

"If we're going to be prudent and responsible to the taxpayers, we have to focus on the revenue side of the equation."

"That's exactly what the people of Sioux Falls wanted to hear," Huether said.

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